Honninghimlen

Honninghimlen (means “honey heaven” in Danish) is an online universe from women for women and about being a woman. It was my pleasure to design a logo primarily for the website and for the whole project.

I started by interviewing the two amazing ladies behind the concept: Dive into the dream, motivation and ambition that drives their project.

The brief emphasized the bee as a key element. However, I wanted to avoid creating an obvious and banal graphic of a bee. It is overused and used especially in connection with honey production and baby equipment, which was inappropriate here. Instead, I was seeking for a subtle and elegant reference. The flourish that growing from the letter “H” actually refers to the movement of a bee.

Even though the logo will primarily be used online, I could not help but create some mockups. Just to see if the logo could work on merchandise.

About the process:

As always, I started with pencil sketches on paper. I fine-tuned one selected sketch in Procreate on iPad. Finally, I exported it to Adobe Illustrator and created a vector file by using the pen tool (my best friend.)

For a smooth result, I spent a lot of time on zooming in and out, squinting, turning the design upside down, mirroring it, making it negative and printing it out – to check, adjust and make sure that the final result is balanced in all details.

Then, I added colors. The color palette came from the client, and actually, the brown shapes on the yellow background make a pleasant contrast.

Besides the logo with the full name, I also created the brand mark: “H” for the favicon and profile image on SoMe.