Self-initiated project, a lettering exercise
I passed by a shop the other day. The sign said LYKKE, on a black background with white letters.
It was neutral and said nothing about what you would experience by shopping there and certainly not, what LYKKE feels like.
“LYKKE” looks different for me: it is filled with emotions, lots of joy. Not necessarily the “let’s-have-a-crazy-party” type of joy, but a quiet, smiling joy that you feel when, for example, you have found the perfect beach sandals for your lovely summer dress in a fashion store.
Lettering can show emotions and tell stories. You don’t always have to use the same neutral sans serif font and stick to black and white. Letters, created from scratch, spiced with a little color, can say a lot. They can also tell a story about happiness (what the word “LYKKE” means in Danish). That’s why I just did my own version of “happiness.”
